Sophia’s frontrunner story

Growing beyond your ambitions and learning to trust in your abilities through hands-on practice.

It all started with that jumpsuit Sophia once found in a thrift store: perfectly soft fabric with a beautiful pattern in vibrant colours. The only downside is it’s an unflattering cut.

With little sewing experience gained from creating set designs and banners for her theatre group and the ambition to give the material a second life, Sophia ventured into the piece. The result of her courage to learn along the way formed a unique piece, a new favourite in Sophia’s closet and the beginning of a new passion. Thrift flips.

Her new hobby taught Sophia to appreciate the work that goes into garments, to believe in her ideas, to trust the process and to patiently do the important groundwork needed to put the pieces together into a greater whole.

Sophia’s frontrunner story

Growing beyond your ambitions and learning to trust in your abilities through hands-on practice.

It all started with that jumpsuit Sophia once found in a thrift store: perfectly soft fabric with a beautiful pattern in vibrant colours. The only downside is it’s an unflattering cut.

With little sewing experience gained from creating set designs and banners for her theatre group and the ambition to give the material a second life, Sophia ventured into the piece. The result of her courage to learn along the way formed a unique piece, a new favourite in Sophia’s closet and the beginning of a new passion. Thrift flips.

Her new hobby taught Sophia to appreciate the work that goes into garments, to believe in her ideas, to trust the process and to patiently do the important groundwork needed to put the pieces together into a greater whole.

As a UX/UI designer at Alasco, Sophia lays the groundwork for what her developer colleagues later code. Although she works in a team, unlike thrift flipping, she finds helpful parallels. By having the patience to prepare the foundation of her design work well, Sophia and her team can actively shape the product more efficiently and enjoyably as the process continues.

Together, they trust each other to do their best, to develop the product in a customer-centric way, appreciating the contribution of each team member in the process.